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The Area Sales Director will be responsible for implementing and overseeing the commercial strategy to secure distribution, assembly, and service opportunities for all locations within their defined area. This includes ensuring accountability to the vision, sales direction, and commercial planning for both New and Service locations, along with the respective Account Managers. The Regional Sales Manager will work in collaboration with the Branch Managers to align commercial strategy and planning with operational priorities and efficiency to maximize customer service and profits, in accordance with company policies, practices, and procedures.